Letter From Davis Design
Summer is a good time to roll out new ideas; at least we think so. That’s why you’re reading our inaugural edition of the Davis Design e-newsletter. It will let us stay in touch with you and because we’re actively seeking new projects, we hope you pass it along to friends and colleagues.
Most of us are feeling the effects of our economic downturn, some have lost their jobs and others like us, find ourselves in unfamiliar territory. Nine years, clients have sought us out. Now the tables are turned and we are out seeking clients. At times like these we turn to satisfied clients and friends, in the hopes that they might steer someone our way. So for YOU, any referral you send our way, we will show our gratitude by offering you 3 hours of complimentary service.
Speaking of rolling out new ideas, we’ve just launched our new line of Student Business/Networking cards! These are handy little indentification hand-outs one can offer to a friend or acquaintance that could lead to further contact, maybe even an job interview. If you know of any college students or recent graduates who could benefit from these cards, please go to www.bizcardme.com to order. We have also started a Facebook page for Davis Design and we would love for you to become a fan: Davis Design on Facebook. (A fan could help us broaden our business network.)
In the fast-changing social marketing world, keeping on par is essential. So we’ve added new services to better support our clients. Davis Design’s stellar service and some strong business partnerships give you a single source for smart, effective online branding and marketing activities
- search engine optimization
- e-newsletters
- e-mail blasts
- online ads
Click here for a complete list of all the services we offer.
Might you be needing a big marketing push? Take advantage of our full service social marketing portfolio. Or if you could use a e-newsletter, we can help you. As a smaller design firm we can personalize your marketing from start to finish with a process that has the knowledge and expertise of a professional. This specialized service can be key to your success.
To see what else we’ve been up to, read on –
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 New Clients and Partners
Clients:
Cheryl Heinrichs Architecture has offices in Olympia, WA and Bend, OR. We’re working on their new identity design, complete with business collateral and website.
HospitalDreamJobs.com, niche online job search site, has engaged us to create a full marketing package – website design, marketing materials, online ads, banners and an online marketing kit.
Partners:
nhaile solutions, a creative communications firm, has teamed with Davis Design on several projects, including collateral and web copy for Ecofab’s new energy refit services.
Blue Sky Projects, Web Developer and SEO team.
Add 3, search engine optimization.
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Featured Projects - Lorig Real Estate Development & Management Services
Lorig Real Estate Development & Management Services selected Davis Design to develop branding and marketing materials for Rainier Place, Edmonds Community College’s new student housing building.
Scope: Develop logo, letterhead, folder, tri-fold brochure, postcard, signage, website
Objective: Lorig came to Davis Design for a hip yet sophisticated brand to promote on-campus student living. Designs needed to appeal to a young, diverse student population while at the same time instilling a sense of confidence, security and trust in their parents.
Solution: Working with minimal photography and only illustrations of the building, Davis Design used color, shapes and graphic elements to bring personality to the piece. Throughout the materials, the bold blue and green colors reflect high energy, fun and approachability, while the brown is associated with hearth, home and stability.
Testimonial: Says Lorig’s Marketing Director, Meghan Hill, “We interviewed several design firms for the Rainier Place project. Davis Design came highly recommended to us. They took the time to understand our goals and desired flavor for the development. Their pricing was very competitive and most of all, I felt like they would be fun to work with!”
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Featured Projects - Ecofab
Ecofab is all about healthy, efficient, responsive homes. Their development and energy conservation services focus on sustainability in homes and communities. They recently added a new service – energy refits.
Scope: Brand Identity, logo design, business collateral, print materials, signage, e-newsletter and website.
Objective: To create a brand and marketing materials that promotes healthy, sustainable living through modular homes and energy refits.
Solution: Davis Design partnered with Parsons Public Relations and took the company through an extensive brand strategy program to find the right “voice,” color palette and fonts for Ecofab.
We designed a logo where the icon visually communicates what they do. The combination of the two shapes represent home and nature coming together as one – putting the “old school” modular homes to shame. Davis Design chose classic gray, which communicates durability, trust and dependability, and orange for its vitality and warmth. Likewise, fonts were chosen that are approachable and friendly.
Testimonial: Callie Ridolfi, Ecofab’s Managing Director, says about Davis Design, “We chose them because they listen, collaborate and respond with beautiful creative results in a focused and timely manner.” She emphasizes that the team “takes our mission and goals to heart and produces electronic and print materials that add substantial value to our brand.” Ecofab continues to work with Davis Design on related projects and causes.
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Featured Projects - Shirey Contracting
Shirey Contracting, award winning remodeler and custom builder, is known for creative design-build solutions like the Zero Energy Idea House .
Objective: Restructure the company website for search engine optimization (SEO).
Solution: We applied SEO best practices to the website- updating local online listings, sitemap creation, adding specific URL, H1 and title tags to all pages. We also created meta tags, keywords and breadcrumb trails. Concurrently, we set up online ads to test keyword relevancy (Google, MSN and Yahoo) with a specific landing page to track results. Davis Design continues to work with Shirey to refine keyword usage and placement throughout the site, and organic search results show an upward trend. Our upcoming project with Shirey is to create a stronger online presence through social networking.
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